Delight 1948

This was a school project.

OBJECTIVE: Design a beverage product with a specific target audience in mind.

For the project, I created a line of hard sodas that were light and fun in nature. My target demographic was women.

While brainstorming, I came up with the idea creating personifications for the each of the flavors to provoke different feelings for consumers viewing them on the shelf. I wanted consumers to be able to envision themselves as one of the confident women on the packaging: maybe one day someone wants to be alluring cherry but on other days quirky grape draws them in more.