Triple Shot
OBJECTIVE: Create a fun and engaging can design for a triple shot of espresso energy drink.
Client provided inspiration which included retro and pop art influences. With this in mind, I wanted to create a design for them that would pop off on the shelf while also staying within the limitations of can printing . I put together a few different style layouts to gather information on what kind of direction they’d like to go–bright and fun, or clean and sleek.
I came up with idea of using little quirky coffee cups to express the different ways people enjoy their morning brew while making them in a retro style. I used bright color backgrounds to bring attention to the cans so they will stand out compared to other competitors on the market and staying true to the retro style.
Client
Triple ShotYear
Spring 2018Designed at Advertising Art Studios
Additional Ideas
For a second idea, I drew inspiration from the line work seen on retro/vintage signage–like barber shop signs or sunburst often seen on posters of this era. I thought it’d be fun to have the silver of the can showing through give contrast and to bring the metal of the can to the forefront.
